Well, we're going to tell you to skip that morning cleanse and only use a cleanser at night - no matter what skin type you have.

This is something that our founder Jo has been educating her clients on for over 25 years since she first created the Skin Juice Daily Diet, an easy and convenient skin care regime -

3 Steps at night

1. Juice Cleanse
2. Skin Drink
3. Night Nutrition

2 Super easy steps in the morning

1. Skin Drink
2. Day Quencher

The night regime starts with a Juice Cleanse, followed by a Skin Drink and finishes with Night Nutrition whereas the morning is simply a Skin Drink and Day Quencher to complete the skin's Daily Diet.

As a Beauty Therapist with 26 years in the industry, Jo always focused on natural and holistic skin care choices as she has seen the harmful effects that "all-important" morning cleanse can have on the skin's natural barrier.

Of a night, the skin rests and natural oils and secretions such as sweat are excreted to help form a healthy acid mantle.

The acid mantle protects the skin from bacteria, environmental pollutants and moisture loss.The acid mantle is made up of natural oils, sweat and dead skin cells, and is slightly more acidic in nature to prevent these harmful contaminants from penetrating and damaging the skin while a healthy acid mantle will also aid healthy nutrient absorption.

When we cleanse in the morning you can naturally disrupt this process which causes the skin to become vulnerable to breakouts, premature ageing and sensitivity.

We believe cleansing is the most important step, but if you get it wrong a catalyst of negative reactions can occur.

Please note, it's very important when you don't cleanse in the morning to not use face creams at night as they will inhibit the oil and sweat excretions. So instead opt for a healthy face oil or balm layered over a serum at night instead.

So the bottom line, why no morning cleanse?

1. Over cleansing the skin can remove the natural oils which are needed to protect and moisturise the skin.
2. Cleansers remove sweat and dead skin cells which actually help to protect the living cells underneath from harsh pollutants in the environment.
3. Providing a face oil or balm has been used at night, then there is no need to cleanse in the morning.

It may feel unusual at first, but your skin will start to respond positively to this new routine.

In place of the morning cleanse, instead use a Skin Drink. The Skin Drink will ensure you start the mornings right by providing you with an instant hydration boost without stripping that natural defence barrier that your skin has worked hard to build during the night.

Not sure which products are right for you? Head to our Virtual Skin Assistant to receive an instant, personalised Daily Diet recommendation.

If you're interested in reading more about the Skin Juice Daily Diet then you can learn more here.