Clay has long been regarded as a beneficial ingredient in helping to purify and detox the skin. Even in ancient times, clay was used by many cultures to remove impurities and cleanse the skin. While we know the benefits of clay, some of us may have some fear of clay masks, associating them with the thick, drying ones of decades past that were best suited to oily, congested skin.

We are thrilled to introduce the world to Plum Power, our whipped clay mask. Not only does it detoxify and draw out impurities, but it also hydrates and is incredibly nourishing, making it perfect for all skin types.

But how does this new mask work? We thought we would break down some of the key ingredients in the Plum Power blender and what they do.