We believe that cleansing is the most important step in any skincare regime. If you get it wrong, your skin will ultimately be playing catchup.

Many of us have been led to believe our skin must be left feeling squeaky clean after cleansing, achieved by using soaps, or foaming cleansers. However, this feeling can be a sign of your skin crying out for moisture or that your skin’s natural barrier function has been compromised.

Our skin’s natural barrier function protects our skin from bacteria, environmental impurities, irritation and to a degree, UV damage. It safeguards the skin from losing water and becoming dehydrated, while regulating the internal cellular functions responsible for keeping our skin healthy and young. This protective barrier contains precious oils that are vital for its preservation and disrupting or stripping these oils by cleansing incorrectly can mean many skin imbalances can occur, including blocked pores, oiliness, irritation, redness, dryness and dehydration.